51ĀŅĀ×

51ĀŅĀ× Communications and Marketing (UCM) has released its quarterly dashboard, which highlights achievement metrics, projects and initiatives completed during the last quarter. The dashboard provides a sampling of recent progress in UCMā€™s ongoing mission to raise the national profile of the University, its programs and the OHIO brand.

Successes from the last quarter include:

• Significant increases in engagement on the Universityā€™s official social media platforms, including a 20 percent increase in engagement on Facebook, a 25 percent increase in likes on Instagram and an extraordinary 122 percent increase in video plays on YouTube.
• A .25 percent increase in pageviews on all UCM-administered websites, including the OHIO home page where unique pageviews were up 5 percent over the previous quarter. 
• Over 4,600 media placements within three months.
• Prominent media placements in outlets that include Reuters, The Columbus Dispatch, The Washington Post, The New York Times and Inside Higher Ed, covering topics that include Melania Trumpā€™s task in Europe, new perspective on how lemurs got to Madagascar and OHIOā€™s help in fighting the opioid epidemic.

The dashboard also includes a faculty expertā€™s spotlight that features faculty experts who were highly quoted on breaking or topical news, derived from media mentions identified through media monitoring software. It also features a ā€œHighlighted Newsā€ section, which includes a sampling of recent significant University stories and announcements.

ā€œWe have seen numerous successes in the last three months at UCM, from a higher volume of views on our videos, to more engagement on social media and faculty experts quoted in major media outlets; all things we celebrate in this quarterā€™s dashboard,ā€ said senior communications director Carly Leatherwood. ā€œThis dashboard allows us to review our accomplishments, but also see where improvements can be made to assure we are advancing our efforts to elevate OHIOā€™s national prominence.ā€

View the complete quarterly dashboard on the UCM website.